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Adding your feed to Google Merchant Center
Follow these steps to connect your UpFeed product feed to Google Merchant Center so you can run Shopping Ads and Performance Max campaigns.
Before you start, make sure you have:
- Generated your product feed and copied the feed URL from the app homepage.
- Set your Google Product Categories — required for Google.
- A verified Google Merchant Center account.
Adding the feed to Google Merchant Center
- In the left menu under 'Products' go to 'Feeds' and click the blue plus-button to add a primary feed.
- Select your country, language and feed destinations, then click Continue.
- On the next page, set a feed name and select 'Scheduled fetch'.
- Enter a file name such as 'Upfeed Product Feed', set the schedule to 'Daily' at 5am New York Time, and enter your feed URL (https://upfeed.app/feeds/yourstore-feed.csv).
Note: you don't need to set a username or password. - Click the 'Create feed' button.
Running Shopping Ads
After your feed is approved in Merchant Center, link it to your Google Ads account. Create a Shopping or Performance Max campaign in Google Ads and select your Merchant Center account to start serving product ads across Google Search, Shopping, YouTube, and Display.