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Adding your feed to Microsoft Ads
Follow these steps to connect your UpFeed product feed to Microsoft Merchant Center so you can run Shopping campaigns on Bing, MSN, and the Microsoft Audience Network.
Before you start, make sure you have:
- Generated your product feed and copied the feed URL from the app homepage.
- A Microsoft Advertising account.
Setting up Microsoft Merchant Center
- Log in to Microsoft Advertising and open the 'Tools' menu in the top navigation.
- Click 'Microsoft Merchant Center' and create a new store (or select your existing store).
- Inside your store, navigate to 'Catalog Management' and click 'Create catalog'.
- Give your catalog a name.
- Under 'Feed file settings' select 'Scheduled feed' as the input method.
- Paste your product feed URL from the app.
- Set the schedule to 'Daily' and click 'Save'.
Running Shopping Campaigns
Once your feed has been processed and products are approved, go to Campaigns and create a new Shopping Campaign. Select your Merchant Center store and configure your bidding and targeting to start serving product ads across Microsoft's search and audience network.